Decide whether the campaign is focused on existing members, or nonmembers. If they are outside, you can import the contact information into Horizon's prospecting tables via an excel spreadsheet.
Any campaign, whether a membership drive or a big event needs a combination of touches to attract people. Plan your telephone scripts, email templates, letters and followups one time then map the strategy out in Horizon. That way every propect touch will be consistent, regardless of who delivers it.
With the strategy complete, you can assign staff a block of prospects to manage. Once they start, Horizon will remind them each day of their next step for each of their assigned prospects.
As a Team leader, you can see the ongoing results of each staff member's work: .number of calls, emails, letters, how many terminate in a sale, etc.
Structure your prospecting of new members and enjoy greater results.
How to set up a campaign with a mail blast as part of the process.